Stage 02
MVP BUILDING.
Context & Strategy
Product Thinking
In a startup environment with limited resources and fast timelines, my role extended beyond UI into core product strategy to quickly move from research to a functional MVP.
Iterative Milestones
We emphasized building the product in iterative MVP stages rather than a perfect final product, using visible milestones to align business and product progress.
Solving the core user goal first: completing a visa application.
A Lean Approach to Architecture
To quickly create the initial wireframes and flow, I utilized a lean approach combining multiple inputs to ensure we were building the right thing fast:
Business owner visionCompetitor analysisAI toolsUser journey mapping
User Journey
Low Fidelity Wireframe
My takeaways
- →Applicants struggled to identify where to begin the visa application process.
- →Document requirements often caused confusion and repeated communication between applicants and the visa service team.
- →The existing process lacked a clear step-by-step structure.
- →Applicants had no visibility into their application progress, leading to uncertainty and frequent follow-ups.